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The Greater Fool Theory, also known as the Bigger Fool Theory, suggests that investors buy assets not because they are undervalued but in the hope of selling them to a 'greater fool' at a higher price. To avoid being the greater fool, investors should focus on fundamental analysis, understanding market dynamics, and diversifying their portfolios. Identifying great investments involves thorough research and assessing a company's financials, industry trends, and competitive landscape.

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